Modern local websites that get found, and the software to run the business behind them.
Built by an operator, not an agency. I ran my own ecommerce business for nearly twenty years before I built one for anyone else. Based in Woodstock, IL.
Free 30-minute callWhat I do
Lighthouse (SEO). Starts at $1,500.
Local search visibility in two tiers: Foundation and Full Playbook. Real data on what's in the way, organized into a task list that gets acted on.
Lighthouse →Websites and ecommerce. Starts at $3,000.
Modern websites, ecommerce stores, and client portals in React and Next.js. BigCommerce Catalyst or Shopify headless. You own the code at the end.
Websites and ecommerce →Operational software.
Custom CRMs, inventory and catalog automation. For the parts of your business that don't fit off-the-shelf SaaS.
Operational software →Selected work
On Point Installations
Websites and ecommerce
New Next.js site and local SEO foundation for an office furniture installer serving Chicagoland and the Tri-State Area.
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CBB Sports Trend Lab
Operational software
Predictive analytics platform for college basketball. Live during the 2026 Final Four.
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Chen Chinese Cuisine
Websites and ecommerce
WordPress-to-React rebuild for Crystal Lake's most popular Chinese restaurant.
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Telos Counseling
Websites and ecommerce
New React site and local SEO foundation for a Crystal Lake, IL counseling practice. Migrated from TherapySites.
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Essence Weddings CRM
Operational software
Custom Django CRM with React client portal for a wedding services company. In production since April 2025.
Read →On Point Installations
Websites and ecommerce
New Next.js site and local SEO foundation for an office furniture installer serving Chicagoland and the Tri-State Area.
Read →CBB Sports Trend Lab
Operational software
Predictive analytics platform for college basketball. Live during the 2026 Final Four.
Read →Chen Chinese Cuisine
Websites and ecommerce
WordPress-to-React rebuild for Crystal Lake's most popular Chinese restaurant.
Read →Telos Counseling
Websites and ecommerce
New React site and local SEO foundation for a Crystal Lake, IL counseling practice. Migrated from TherapySites.
Read →Essence Weddings CRM
Operational software
Custom Django CRM with React client portal for a wedding services company. In production since April 2025.
Read →I started a software company in 2004 that ended badly. I built a retail and ecommerce business instead and ran it for nearly twenty years. Around 2019, I started building software again, this time writing the code myself. More about me →
Talk to me
Free 30-minute call. No pitch. Before the call, I review your situation. On the call, you describe what you're trying to do. If it makes sense to move forward, you get a firm quote within 48 hours.
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