Small business websites, local SEO, and the software behind them. Built by one person, not an agency.
I ran my own ecommerce business for fifteen years before I built one for anyone else. Based in Woodstock, IL.
Free 30-minute callWhat I do
Local SEO. Starts at $1,500.
Local Market Foundation in two tiers. The work that gets your business found, and the work that gets done after the report.
Local SEO →Websites and ecommerce. Starts at $3,000.
Modern websites in React and Next.js. Ecommerce on BigCommerce Catalyst or Shopify headless. You own the code at the end.
Websites and ecommerce →Operational software. Starts at $15,000.
Custom CRMs, client portals, inventory and catalog automation. For the parts of your business that don't fit off-the-shelf SaaS.
Operational software →Selected work
Essence Weddings CRM
Operational software
Custom Django CRM with React client portal for a wedding services company. In production since April 2025.
Read →Chen Chinese Cuisine
Websites and ecommerce
WordPress-to-React rebuild for a Crystal Lake's most popular Chinese restaurant.
Read →OnPoint Installations
Local SEO and IT support
Multi-year client across hardware support, M365, and active local SEO.
Read →Why this works
One person, no handoffs.
The person who pitches you is the person who builds. No account managers, no junior staff, no escalation paths.
You own everything at the end.
Code in your repository. Hosting account in your name. Nothing is locked to a platform you can't leave.
Operator, then builder.
Fifteen years running my own ecommerce business before building one for anyone else. The systems I build are ones I'd want to operate.
I started a software company in 2004 that ended badly. Spent the next fifteen years running my own retail and ecommerce business. Came back to building software around 2019, this time writing the code myself. More about me →
Talk to me
Free 30-minute call. No pitch. Before the call, I review your situation. On the call, you describe what you're trying to do. If it makes sense to move forward, you get a firm quote within 48 hours.
Start here →